Nearly 90 percent of American adults who spend time online use social media, so organizations looking to grow their audience and increase their interaction with current audiences are wise to use social media to market their cause. While many organization leaders understand the basics of using social media, companies who specialize in social media marketing offer valuable expertise and industry experience that can magnify an organization’s effectiveness.
So you’ve posted on Facebook, watched videos on YouTube and checked in on Foursquare. That’s a good start, but few individuals, even within the business world, have a strong understanding of the nuanced differences between social media platforms such as Facebook, YouTube, Foursquare, Google+, Pinterest, Instagram and LinkedIn. A strong social media marketing company has a firm grasp on the different personalities of the platforms, the kind of content that will best appeal to its dominate demographics, and the marketing opportunities each presents.
Beyond merely understanding how each social media platform operates, social media marketing businesses have a larger vision about how to market people, products, and services across those platforms in a compelling way. Users don’t want to see the same content repeated across all venues. Organizations can avoid this with an integrated cross-platform strategy developed by a social media marketing company. This can help them maximize their online content and engagement with users without being repetitive or overwhelming.
Marketing Beyond Social Media
Social media marketing is an important service, but many SMM promotion companies that offer this also offer other related services that help make them visible in the vast sea of information available online. These services include, but are not limited to, search engine optimization, social bookmarking, search engine marketing, web design, link building, online public relations and brand management. By utilizing a team of experts familiar with these areas of marketing, a social media marketing company has much to offer an outside organization.
Most social media users know how to produce basic written content or comments, but few have a sense of how to create high-quality multimedia content across social media platforms. Social media is a dynamic space where users respond to video, audio, graphics, animation, and other multimedia content. A well-equipped social media marketing company will have the tools and staff to create multimedia experiences for visitors to your social media platforms.
Managing an organization’s brand online is a major task that involves familiarity on social media platforms such as Facebook, Twitter, and Foursquare. This also requires organizations to sync messages across platforms and across devices, particularly in conjunction with other marketing initiatives such as search engine advertising and online advertising. This is complicated work, but many social media marketing businesses stand at the ready to help.