Anyone that is thinking about working with an SEO agency may want to look for specific features within this kind of company. There are quite a few firms that work in this area of Internet marketing and the methods each one uses can vary considerably.
Look for realistic claims
Within this industry are two distinct groups: white hat and black hat. Just like the good guys and the bad guys, these two camps line up on both the positive and negative sides of the issue. A white hat group will follow industry-approved techniques. The black hat groups will tell clients that they can guarantee them a top spot in a search or possibly even the number one spot.
Do not fall for this. The fact is that no one can guarantee a number one spot. The black hat camp can take clients into dangerous territory that can cause long-lasting problems with search engines. The “results” that they offer are generally not long-lasting or worth the effort.
A legitimate company will tell clients what is possible but will never guarantee results. There are many different factors that influence ranking and each one will have a different impact on the results.
Who has used this company before?
The best SEO companies often represent a wide range of different firms. While it can be optimal to find one that has worked with the same kind of company before, this is not necessary to get a good result. While there can be some details as to promotion that can vary by industry, at the core are the same techniques for everyone.
Finding a SEO agency that has worked with a variety of different clients generally means that this group is creative and proactive. It will most likely have faced different issues with different clients and found new avenues to solve these issues. This can give them the experience to work with just about anyone.
Does this company communicate well?
Clients will want to find a company that communicates well. This can be a quick response to an initial inquiry about services but also anything else that comes up. The process should be transparent to the client and the agency should show the client what steps would be used to help market the company. If the client has questions, the account manager should be quick to respond to answer questions or address any problems that the client has encountered.